So how effective is a leaflet when it drops through your customer’s door? The Direct Marketing Association represents our industry and conducts extensive research every year.
As many as 79% of recipients keep, pass on or glance at door drop marketing material; 38% keep it for at least a few days, whilst 13% retain it for a week or more.
71% of those questioned said they found free samples delivered through their letterbox useful; 66% said the same of supermarket offers, 62% of money-off coupons and 47% of new product leaflets. DMA research shows that consumers generally find promotional material delivered through their letterbox approximately 10% more useful than they did in 1995. Even among those who, in research, initially claimed to reject door drop marketing, 52-63% still said that the material was useful.
79% of people keep, pass on, read or glanced at door drops – same as direct mail. 38% of door drop material is kept for at least a few days and 13% is kept for a week or more. 48% of consumers had either visited a shop, sent for information, or bought a product having received promotional material through their letterbox.
48% of consumers responded to door drop marketing material compared to 47% for direct marketing, 47% for television and 60% for press advertising.
- Free Sample
- Supermarket Offers
- Money Off Coupon
- New Products
Customer Satisfaction 2016
* all data shown as %, higher the better
"The leaflets were distributed in a timely manner and we have been very encouraged by the response we have got. It shows the benefit of this form of direct marketing and I will certainly use your services again" - Kings Daycare
"P J Leafleting have been a great asset to our business, by raising awareness of the services that we offer through understanding our needs and being able to target the right addresses through their local knowledge of the areas that they cover" - JBM Services, Uttoxeter, Staffordshire
"I have used P J Leafleting for a couple of small businesses I have in Stoke on Trent, a gym and a shop and have been very pleased with the results. The guys are friendly yet professional and from the response I have had I am confident that they are doing a professional job and delivering when they say and where they say. I would happily recommend them and will be a regular customer for years to come."
"PJ Leafleting have been distributing our leaflets for a couple of years now, Phil is brilliant at helping me sort the areas and Sandra is always polite courteous and efficient on the telephone, there has been a few problems but
I have been impressed by the way Phil has quickly solved them.
Although internet marketing is the `in` thing and is probably the cheaper option, I believe that receiving advertising leaflets through the door is also an excellent way to market your business, after all with this method you will be planting the idea into someones head and you also have the valuable option to target particular areas and properties etc, it certainly works for Maid2Clean and I have no hesitation at all in recommending PJ Leafleting."
"i would recommend the delivery services of PJ Leafleting to any potentially interested new clients. I find Philip and his team refreshingly prompt and professional in their general manner. PJ Leafleting have proven time and time again to be thorough in their distribution and we have prospered from the fruit of that labour. That is why we continue to be regular PJ Leafleting customers." - Congleton
"Overall how would you rate the PJ Leafleting distribution service? Very Good" - Hanley
"Really happy with the service and the distribution price is very reasonable and competitive." - Milton
"Thanks for the excellent service." - Burslem
"We’re found this to be a very useful advertising tool." - Talke